Member Activity – Early Engagement Report
Purpose:
This report focuses on member engagement during the first 31 days post-onboarding, including the day of onboarding (referred to as Day 0). It is designed to assess early behavior patterns and retention potential.
Key Contents:
- Engagement Metrics (Onboarding Day/Day 0 to Day 30):
- % of members engaged 5+ days, 1–4 days, and 0 days
- % of members retained on Day 30
- Sankey diagram showing engagement and retention pathways
- Activity Profile:
- Messaging behavior (sent/received)
- Medication reminders (started, dismissed)
- Program participation and ondemand content interaction
- Access and condition-specific program enrollment on Day 14 and Day 30
- Engagement Distribution:
Usage:
This report supports evaluation of onboarding effectiveness, early engagement strategies, and identification of high-risk members for targeted interventions.
Dashboard Filters
- Enrollment Primary Care Area
- Employer Group
- Access Code Prefix
- Member Line of Business
- Date Range
- Business Unit Code
- Member State Day 30
Definitions
Member Activity Section
| Member Activity | Filters | ||||||||
| Field | Description | Enrollment Primary Care Area | Employer Group | Access Code Prefix | Member Line of Business | Date Range | Business Unit Code | Member State Day 30 | |
| % of Members Engaged 5+ Days out of first 31 (including onboard date) | The percentage of onboarded members with 5+ days engaged (including onboarding day). # members with 5+ days engaged / # members onboarded at least 30 days ago | X | X | X | X | X | X | x | |
| % of Members Retained on Day 30 | This metric reflects the % of members who were retained on or after day 30. | X | X | X | X | X | X | X | |
| Member Engagement Sankey (YTD) | The sankey diagram visualizes the relationship between metrics. Count of onboarded members YTD Out of all onboarded members, the # days they were engaged between days 0 and 30 (0, 1-4, 5+). Then the # members that reached day 30, did not reach day 30 (were done, terminated, or ineligible), or between days 1 and 30. Finally, the # members retained vs not retained on day 30. | X | X | X | X | X | |||
| Days Engaged Distribution | Out of all members that onboarded at least 30 days ago, the count of members by the number of days engaged between days 0 and 30. | X | X | X | X | X | X | X |
Activity Profile Section
Activity metrics grouped by members that engaged 5+, 1-4, and 0 days between days 0 and 30.
| Activity Profile | Filers | ||||||||
| Name | Description | Enrollment Primary Care Area | Employer Group | Access Code Prefix | Member Line of Business | Date Range | Business Unit Code | Member State Day 30 | |
| Count Members | # of members in each group | X | X | X | X | X | X | X | |
| Median Days Engaged | median # days engaged in the first 31 days (including onboard date) | X | X | X | X | X | X | X | |
| Avg Msgs Received From Staff | Avg # of non-group messages received from staff | X | X | X | X | X | X | X | |
| % Members Received Msg from Staff | % of members who received at least 1 non-group message from staff | X | X | X | X | X | X | X | |
| Avg Msgs Sent by Members | avg # of messages sent from members | X | X | X | X | X | X | X | |
| % Members Who Sent a Msg | % of members who sent at least 1 message to staff | X | X | X | X | X | X | X | |
| Avg Ondemand Articles Received from staff | avg # ondemand articles received from staff through chat | X | X | X | X | X | X | X | |
| % Members Received Ondemand Article | % members receiving at least 1 ondemand article from staff | X | X | X | X | X | X | X | |
| Avg Ondemand Article Searches | avg # of searches for an ondemand article from members | X | X | X | X | X | X | X | |
| % Members Searching for Ondemand Article | % members searching for an ondemand article at least once | X | X | X | X | X | X | X | |
| Avg Med Reminders Started by Staff: | avg # med reminders created by staff for a member | X | X | X | X | X | X | X | |
| % Members with Med Reminders Started by Staff | % members with at least 1 med reminder created by staff | X | X | X | X | X | X | X | |
| Avg Self Started Med Reminders | avg # med reminders created by members | X | X | X | X | X | X | X | |
| % Members with Self Started Med Reminder | % members with at least 1 med reminder started by the member | X | X | X | X | X | X | X | |
| Avg Med Reminders Dismissed | avg # med reminders dismissed by the member | X | X | X | X | X | X | X | |
| % Members Dismissing Med Reminder | % members dismissing a med reminder at least once | X | X | X | X | X | X | X | |
| % Delivered Task Completion | % of completed tasks out of all delivered tasks | X | X | X | X | X | X | X | |
| % Members with Condition Specific Program on Day 14 | % members that had a subscription to a condition-specific care program or procedure on day 14 | X | X | X | X | X | X | X | |
| % Members with Condition Specific Program on Day 30 | % members that had a subscription to a condition-specific care program or procedure on day 30 | X | X | X | X | X | X | X | |
| % Members with Access on Day 30 | % members that had access (enrolled and eligible) on day 30 | X | X | X | X | X | X | X |
Engagement by Month Section
| By Month | Filters | |||||||
| Name | Description | Enrollment Primary Care Area | Employer Group | Access Code Prefix | Member Line of Business | Date Range | Business Unit Code | Member State Day 30 |
| First 30 day engagement by Onboarding Month | The percentage of members that onboarded at least 30 days prior who were engaged 5+, 1-4, or 0 days by their onboarding month. Onboarding day counts towards engagement. | X | X | X | X | X | X |
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